Fred Harteis Case Study RE: Quixtar Sugar Free Sports
Fred Harteis, “Clearly Sugar-Free XS Sports Drink energizes IBOs” Harteis, 2004 president International (IBOAI –) has declared the newest XS Sports Drink a “clear winner.”
“Clearly Sugar-Free Orange, the newest XS Sports Drink flavor, is a great addition to the XS Sports Nutrition (www.xsgear.com) line of products,” says Fred Harteis, board president of the IBOAI. Launched recently, XS Clearly Sugar Free Orange is one of the first sugar-free isotonic sports drinks available in the
“Other sports drinks are loaded with sugar and calories,” adds Fred Harteis. “After exercising to burn calories, a high-sugar, high-calorie sports drink just doesn’t make sense,” continues Harteis. “It’s counterproductive to what you want to accomplish with your workout, concludes Harteis. Clearly Sugar-Free Orange XS Sports Drink replaces fluids lost through exercise without the sugar and calories found in other sports drinks.
“There is great demand for XS Power Nutrition products,” says Fred Harteis. “IBOs know XS products are great for business. Clearly Sugar-Free Orange is a great addition to the line.”
“These products are geared to people with active lifestyles,” explains Fred Harteis. “That’s great for our businesses because energetic, active people are who we want to reach as consumers and as new IBOs powered by Quixtar.”
About the IBOAI
“As the official trade association, IBOAI,” states Harteis, “is dedicated to serving and protecting the interests of IBO's throughout
• Protects the best interests of IBOs and serves as an advocate in IBO issues.
• Promotes and protects the integrity of the Independent Business Ownership Plan.
• Ensures that the business opportunity today is as good or better for future generations.
The IBOAI Board of Directors Executive Committee includes Independent Business Owners Fred Harteis, President, Billy Florence, Vice President, Greg Duncan, Secretary/Treasurer, Mark Crawford, Tim Foley, Rex Renfrow, Jody Victor, and Steve Woods.
Related links:
IBOAI www.iboai.com
Orange Sports Drink