i Team Editors Note: I found this article very interesting because retailers might be missing a very easy step of reaching the consumer… with e-mail. Anyone with an interest in e-commerce could benefit from this article.
In a new study, Silverpop finds that many retailers are not using a variety of simple e-mail marketing tactics to improve performance, including personalization of messages.
Silverpop, an e-mail marketing company, reviewed the registration procedures, marketing messages and opt-out practices of 175 ... more »